New Regional Sales Manager Job Opportunity Announced At Tanzania Breweries Limited (TBL PLC) - Arusha

New Regional Sales Manager Job Opportunity Announced At Tanzania Breweries Limited (TBL PLC) - Arusha

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New Regional Sales Manager Job Opportunity Announced At Tanzania Breweries Limited (TBL PLC) - Arusha


Tanzania Breweries Limited is a subsidiary of AB InBev that produces, distributes and sells malt beer, non-alcoholic malt beverages and alcoholic fruit beverages.

With more than 80 years of experience and four Breweries in Tanzania we trade 11 Key brands including Castle Lager, Castle Lite, Kilimanjaro Lager, Eagle, Balimi, Ndovu Special Malt, Safari Lager, Castle Milk Stout, Grand Malta, Bia Bingwa and Safari Sparkling Water.

We are also a Sustainable business dedicated to inspiring and empowering consumers to create a Better World. This is because building a better world is a task that can only be achieved when we work together, even when we’re at a distance. We’re building a company to last — brewing beer and building brands that will continue to bring people together for the next 100 years and beyond.


Regional Sales Manager

The purpose of this role is to guide Sales teams to provide market driven differentiated service that builds sustainable competitiveness within clearly identified segments achieving growth in volumes sold; growth in market share and increased competitiveness.

Roles & Responsibilities:

  • Compile quarterly operational sales plan in relation to the business plan
  • Develop an annual time and territory management plan
  • Determine annual budget requirements
  • Provide customers service excellence
  • Provide merchandising and signage support
  • Implement national, regional and ad-hoc promotional activity
  • Implement customer call frequency
  • Establish sound business relationships
  • Develop tailored service packages
  • Achieve predetermined sales volume and market share targets
  • Leverage sales information services
  • Monitor retail liquor pricing
  • Maintain product quality
  • Comply with Ab-InBev credit policy
  • Promote TDL’s image and brands with Consumers
  • Promote teamwork
  • Identify sales opportunities
  • Handle customer and consumer queries
  • Develop employees.
  • Support People Process
  • Manage IR climate
  • Apply personnel functions

Qualification & Experience:

  • B Comm, IMM or similar Sales and Marketing qualification
  • 3 - 5 years management experience
  • Computer literate
  • Good interpersonal skills
  • Excellent negotiating skills
  • Ability to work long hours and under pressure
  • Team participation and good leadership skills

Additional Information:

AB InBev is an equal opportunity employer and all appointments will be made in-line with AB InBev employment equity plan and talent requirements. We are a company that promotes gender equality. Internal applicants require Line manager approval. Please note that only short-listed applicants will be contacted.

The advert has minimum requirements listed. Management reserves the right to use additional/relevant information as criteria for short-listing. Interested candidates who meet the above specifications may apply no later than 24 March 2022.

Band: VII-A


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