Sales Executive Job Opportunities at Diageo / SBL 2022

Sales Executive Job Opportunities at Diageo / SBL 2022

Sales Executive Job Opportunities at Diageo / SBL

Sales Executive Job Vacancy at Diageo / SBL.


Job Description :

Serengeti Breweries Limited (SBL) is a fully integrated beverage business in Diageo Africa (supply and demand for beer and spirits).

SBL flagship brand is Serengeti Premium Lager. Other brands in the portfolio include Serengeti Lite, Guinness, Pilsner and SIB. Headquartered in Dar es Salaam, SBL is also the distributor of several global Diageo international renowned spirits brands such as Johnnie Walker, Smirnoff, Gordon’s, Bailey’s and Captain Morgan.

Scope of the role

Primary accountability is to deliver the business year NSV and Volume outlined by the Line Manager. (NSV 2.5-3 BLN TZS).

He/she will manage a district – distributors, stockists and execution in outlets

Purpose of Role

The Sales Executive will manage an assigned geographical area which may include towns/villages and several distributor territories in terms of achieving the primary and secondary sales targets/ distribution and other Key Performance Indicators. Lead and motivate Area Distributors, VSM’s and their staff in his/her assigned area to achieve the planned volume, market share, NSV and NR targets

Leadership Responsibilities And Decision Making Rights

Work with the commercial teams to ensure their commitment and engagement in the plans, in order to deliver flawless execution. Close working relationship with SBL marketing, supply and finance.

Top 3-5 Accountabilities

Coaching & Accompaniment of VSM’s – SE are responsible for coaching as part of Diageo’s toolkit.

Area Distributor Primary and Secondary Sales Performance Management SE is responsible for Secondary sales management through stockist and retail. On primary he/she will be working with Distributor manager to drive primary sales plan that was agreed with Distributor. Responsible for management and execution in Top 10-15 outlets including stockists. He/she takes orders and passes them to VSM or the distributor and ensures delivery. Adhere to the own journey plan of stockist, top outlets.

From time to time SHE will be representing the Distribution Manager to communicate with the Distributor. On secondary sales, SE has two fronts; communicating with Distributors on secondary sales initiatives, training and driving of VSMs on sales Force effectiveness to achieve targets. Secondary sales initiatives include but are not limited to agreeing secondary sales initiatives with Customer Marketing and managing those secondary sales initiatives. Some of the secondary sales initiatives include the 3-wheeler project, stockist incentive, etc.

New Distribution point Appointment – Identification of potential areas for new distributors and stockists. This is to facilitate effective and efficient stock movement to achieve primary and secondary sales targets for his/her area. It also includes understanding and owning the KYC process for recruitment of new business partners.

Account Development: He/she will be responsible for joint activities that are done between Top outlets and SBL to increase sale and market share. These may include;

Outlet execution for certain sales drivers to pull consumers towards certain brands/categories i.e., Outlet visibility, price initiatives, consumer offers/promotions etc.

  • Innovation drive to push for innovation brand
  • Price compliance and availability
  • POS and visibility; cooler execution
  • Listing of new skus and new brands
  • Drive sales and inform distributors of empties, OOS etc.
  • Collect competitive intelligence
  • Execute nationally coordinated activations in outlet

Distributor Health and Profitability – She/he is responsible for growing his/her distributor by being a logistic provider to a strategic partner with SBL. Measures shall be distributor operations improving in quality in terms of ordering, receiving and distribution of stock, efficiency in secondary distribution in terms of trucks, routes and staff capability, and automation of distributor operations. He will be working with the Distributor Manager to make sure the distributor remains profitable throughout. He will also make sure SBL operates in an efficient way with distributors, making sure our investments with distributors have a healthy return on investment. He/she will be responsible for highlighting red flags whenever distributor operations and performance are jeopardizing SBL objectives.

Sales Executive Job Vacancy at Diageo / SBL


Qualifications and experience required

Must have at least a college graduate (Diploma and above) with mathematical and analytical skills, preferably business administration.

PERSONAL ATTRIBUTES: Must be excellent in interpersonal communication, self-initiator, must be able to work with low supervision, must have an analytical mind and ambitious to reach high targets, must be able to take business related initiatives to produce positive business results. Must always be wearing clean and presentable Serengeti Breweries ltd branded clothing,

SKILL SET: Must have salesmanship skills, communication skills, presentation skills, negotiation skills, basic calculation and mobile device using skills, must be able to drive vehicles in an excellent manner


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